Regal Ware — 3 months Internship
During my summer 2022 UX internship at Regal Ware, I collaborated with the eCommerce manager to design and iterate website features and design systems, as well as leading the iteration of a promotion email.
Role: User Experience Designer Intern
Responsibilities: UI/UX, Website Design, Design System, Competitor Analysis
Time: 05 2022 — 08 2022
Main responsibilities
I was involved in the website iteration and design system building for two product lines, "American Kitchen" and "Espro". I collaborated with cross-functional teams to improve the user experience on the website, including designing a new feature for the Product-Direct Page(PDP) and homepage; implemented a responsive design for both websites. Additionally, I led the iteration of a promotion email using email marketing theory to promote the products effectively. Overall, my contributions helped enhance the user experience and increase sales for the company.
American Kitchen
User research, interview, and competitive analysis
Responsive Design for mobile and desktop
Building design system
Example of design iteration
Espro
Launched design example
Building design system
Email marketing design
Used email marketing to design a new feature for website
Launched email iteration ( left: old version / right: new version)
Overall learning
Collaborating with cross-functional teams to design and iterate consumer-based websites.
Creating a design system to maintain consistency in visual design and interaction across digital experiences.
Conducting qualitative and quantitative research using Shopify to build new features for the e-commerce website.
Applying responsive design principles to enhance user experience across different devices.
Leading the iteration of a promotional email to effectively promote products using email marketing theory.
Gaining hands-on experience in the user experience design process in a real-world setting.
Developing skills in communication, project management, and problem-solving in a professional environment.
